Ex 6 :Mobiles phones as hotel room keys

This article talks about using mobile phones as room keys in order to avoid queue at the front desk when customers arrive at check-in after a long and tired trip and don't wan't to wait any more!!!!!

I don't agree with this idea because nowadays everything is made more and more by electronic systems and we forget human contact.

Although you wait at the front desk, i don't believe it is so long as the text said and it will mean that the job receptionist would't exist any more and it would be a pity well!!!

My opinion is that by always want to innovate and save time, they forget the goal of their job which is before all the relational one......

(I found this article in the hotel marketing site -Europe)