Exercice 3 : No smoking trend impacts in Europe

this text is a study about guest's favourite services in the hotel industry.

The result is that a majority of European guests (70%) prefer a smoke freee hotel environment, on other hand they are 79% in North America.
The higher percentage in Europe is attributed to Sweden and the United Kingdom.

Those free smoking brands hotels provide a beneficial competitive advantage through the market but the best amenity remain breakfast whereas internet is considered as a "must have".

steigenberger hotel & resort ranks highest in the upper upscale segment.

The study also shows that reservation online has increased consistently since 2003.

this article is interesting because it shows the evolution of tendance in any subject .Our society is on a consant evolution, things and mentality are changing so quickly that the hotel industry has to go further and anticipate people needs.