Through this link are listed the benefits of fair trade

According to me this trend is a shift and will grow more and more in the future because when you see all the benefits listed in the link above your first question is to ask : why this trade exists only nowadays and not before because it is benefic for everybody and positive.People are aware now and lots of campains are in favor of this fair trade, if we could have realized this before our planet would have been in a better state and people would have lived in better conditions.

Fair trade

This link is an example of the fair trade concerning coffee product.If we all get involved in that trade we could help million of people by buying only their product which are certified by the logo fair trade in order to help those workers get paid and contribute to a better world.

Another example is the shop "body shop" which is well concerned by this concept.All their product are not tested on animals that means consumers who buy them are considered as "ethical consumers" and protect animals against suffering.They also sell special bags at 4€ made of special recyclable material in order to help fighting against children labour.For each bag sold a few anount is transfered to an association who fight for children rights.

Fair trade site

Fair trade is a commercial partnership which aim is to contribute helping developing countries and fighting against poverty by buying products which are participating to this trade.It is a way to developp the autonomy of workers and help producers which are handicapped by the system of the conventional trade.
This partenariat follows several principles such as equality between men and women, prohibition of children's labour and environmental respect.

Buying fair trade certified products helps make the word a better place by paying farmers and workers in developing countries a fair price.

This trade is influencing the business in a way that people are more aware of the problem of inequality and they tend to become more and more ethical in their consumption.They realize the danger that our planet incurred if we don't do anything to change the things and become righter.The first step is to become first an ethical consumer which means changing our habbits by buying positively supporting ethical products, fair trade, recycled products and local production.
Ethical consumption means moral behavior by consuming only what is ethically made without human exploitation, without experiments on live animals and by respecting our environment.

Ethical consumption stresses the role of the consumer by giving him the power of his purchases and at the same time making him realize that he can be a direct actor and have an impact on the economy and help contribute to the safety of our planet.In that way it contributes to influence the business because people who are purchasing goods pay attention now of what they buy and if it in an ethical way.

This mode of consumption is part of the different means of prevention that could help save our planet or at least delay its destruction and it makes people think about human values.

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Innocentive

Innocentive is an open innovation community, a concept founded in 2001 in order to associate various companies with an only aim is to join together different "brains" to create new challenge and find innovative ideas and solutions.It's an online open marketplace and it is the  leader in prize-based open innovation sourcing.

The fields of search as based in the sectors of : 

Business and entrepreneurship

Chemistry

Engineering & design

Life sciences

The seekers who are people belonging to a company in the field posted above post their challenge and problem via the website and solvers which could be every kind of people just like you and me (they just have to register before) must find a solution in an assigned time before the dead line.Then for the best solution researcher, a cash reward will be given.

This strategy is very promising because it gives the opportunity to everybody to become a genius and show their talent and moroever that contributes to help research and development.Everybody who have a great idea and need someone to develop it and in order to market it can apply on the site.

In my opinion this model is unique to the web and is sustainable because research and development constantly need new brains and ideas  to develop their companies and create new concept.Moreover there are more than 125 000 members in more than 175 countries therefore the expansion is growing very fast.It's an easy way to recolt informations and new datas.

By the same occasion, companies are recognized through this web site and it's a kind of publicity for them to be more known.

Nowadays you can collect many informations via the web and it's a very good mean to increase revenues for firms and associates ideas.

Customers could be ordinary people like you and me, it could be everybody (commercial, government, non-profit organization, students...) who is just looking for challenge and money.

Anyone can sign up to be a solver.It's an interesting way to earn money as a "freelance"scientist or virtual business.Innovative solvers are people with skills and expertise in their area and want to participate in the elaboration of changing the world for better, people who feel concerned about the development of our planet.

The problem solve for customer is that they can express their idea whithout having the need to belong to a specific  company of R&D.They have the possibility to feel recognized and developed even if they don't work.That give them a certain value and professionnal recognition.

They can also belong to a company and find an agreement with their boss and signed a confidentiality contract.

Partners and owners of the business can find solutions to their problem unsolved so it's a great deal because they can be more innovative and lauch new search.They want people to be aware of the numerous efforts they make in searching progress to make our lives more confortable.There are already many people registered and there will be more and more in the future.That generates more revenue to the company and new companies can access to this kind of process and participate in order to increase the search and development.

Competitors are : 

NineSigma

Yet2.com

YourEncore

If I owned the business I would increase users of customers by rewarding directly companies who are registered it could make more companies applying to this business and with all the great ideas listed generate more revenue.

According to me industries which could benefit from open innovation R & D could be all kind of companies which are not able to resolve a problem on their own and need external help but as an example I would say laboratories research or pharmaceutical environment.