Travaux d'école

Through this link are listed the benefits of fair trade

2008-02-13T14:29:00.001-08:00

According to me this trend is a shift and will grow more and more in the future because when you see all the benefits listed in the link above your first question is to ask : why this trade exists only nowadays and not before because it is benefic for everybody and positive.People are aware now and lots of campains are in favor of this fair trade, if we could have realized this before our planet would have been in a better state and people would have lived in better conditions.

Fair trade

2008-02-13T07:39:00.001-08:00

This link is an example of the fair trade concerning coffee product.If we all get involved in that trade we could help million of people by buying only their product which are certified by the logo fair trade in order to help those workers get paid and contribute to a better world.

Another example is the shop "body shop" which is well concerned by this concept.All their product are not tested on animals that means consumers who buy them are considered as "ethical consumers" and protect animals against suffering.They also sell special bags at 4€ made of special recyclable material in order to help fighting against children labour.For each bag sold a few anount is transfered to an association who fight for children rights.

Fair trade site

2008-02-13T07:33:00.000-08:00

Fair trade is a commercial partnership which aim is to contribute helping developing countries and fighting against poverty by buying products which are participating to this trade.It is a way to developp the autonomy of workers and help producers which are handicapped by the system of the conventional trade.
This partenariat follows several principles such as equality between men and women, prohibition of children's labour and environmental respect.

Buying fair trade certified products helps make the word a better place by paying farmers and workers in developing countries a fair price.

This trade is influencing the business in a way that people are more aware of the problem of inequality and they tend to become more and more ethical in their consumption.They realize the danger that our planet incurred if we don't do anything to change the things and become righter.The first step is to become first an ethical consumer which means changing our habbits by buying positively supporting ethical products, fair trade, recycled products and local production.
Ethical consumption means moral behavior by consuming only what is ethically made without human exploitation, without experiments on live animals and by respecting our environment.

Ethical consumption stresses the role of the consumer by giving him the power of his purchases and at the same time making him realize that he can be a direct actor and have an impact on the economy and help contribute to the safety of our planet.In that way it contributes to influence the business because people who are purchasing goods pay attention now of what they buy and if it in an ethical way.

This mode of consumption is part of the different means of prevention that could help save our planet or at least delay its destruction and it makes people think about human values.

Music collaboration on line

2008-02-09T03:02:00.000-08:00

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Kompoz

Innocentive

2008-02-05T03:47:00.001-08:00

Innocentive is an open innovation community, a concept founded in 2001 in order to associate various companies with an only aim is to join together different "brains" to create new challenge and find innovative ideas and solutions.It's an online open marketplace and it is the leader in prize-based open innovation sourcing.

The fields of search as based in the sectors of :

Business and entrepreneurship

Chemistry

Engineering & design

Life sciences

The seekers who are people belonging to a company in the field posted above post their challenge and problem via the website and solvers which could be every kind of people just like you and me (they just have to register before) must find a solution in an assigned time before the dead line.Then for the best solution researcher, a cash reward will be given.

This strategy is very promising because it gives the opportunity to everybody to become a genius and show their talent and moroever that contributes to help research and development.Everybody who have a great idea and need someone to develop it and in order to market it can apply on the site.

In my opinion this model is unique to the web and is sustainable because research and development constantly need new brains and ideas to develop their companies and create new concept.Moreover there are more than 125 000 members in more than 175 countries therefore the expansion is growing very fast.It's an easy way to recolt informations and new datas.

By the same occasion, companies are recognized through this web site and it's a kind of publicity for them to be more known.

Nowadays you can collect many informations via the web and it's a very good mean to increase revenues for firms and associates ideas.

Customers could be ordinary people like you and me, it could be everybody (commercial, government, non-profit organization, students...) who is just looking for challenge and money.

Anyone can sign up to be a solver.It's an interesting way to earn money as a "freelance"scientist or virtual business.Innovative solvers are people with skills and expertise in their area and want to participate in the elaboration of changing the world for better, people who feel concerned about the development of our planet.

The problem solve for customer is that they can express their idea whithout having the need to belong to a specific company of R&D.They have the possibility to feel recognized and developed even if they don't work.That give them a certain value and professionnal recognition.

They can also belong to a company and find an agreement with their boss and signed a confidentiality contract.

Partners and owners of the business can find solutions to their problem unsolved so it's a great deal because they can be more innovative and lauch new search.They want people to be aware of the numerous efforts they make in searching progress to make our lives more confortable.There are already many people registered and there will be more and more in the future.That generates more revenue to the company and new companies can access to this kind of process and participate in order to increase the search and development.

Competitors are :

NineSigma

Yet2.com

YourEncore

If I owned the business I would increase users of customers by rewarding directly companies who are registered it could make more companies applying to this business and with all the great ideas listed generate more revenue.

According to me industries which could benefit from open innovation R & D could be all kind of companies which are not able to resolve a problem on their own and need external help but as an example I would say laboratories research or pharmaceutical environment.

Definition of social entrepreneur :

2008-01-19T16:05:00.001-08:00

A social entrepreneur is a leader who have for mission to change society for the better and consequently always come with new and great ideas.He is an innovative person who fight for human rights and equality.

In my opinion this concept of social entrepreneur is a real shift for corporate responsibility because corporate used to work hardly without regarding social problems, they don't really care about others the only thing they care about is the business and profit.

For them problems musn't be told at work and employees must work hard and just look at the well being of the venture and not themselves.

With the emergence of this concept of social entrepreneur firms must take into account the differences and must adapt and be more human. In that context they could be affraid of a too much "socialism" and not enough work and sales turnover.....

Link which describe the strategies and growth of ventes privées

2008-01-19T15:36:00.000-08:00

Ventes privées

2008-01-19T14:18:00.000-08:00

The ventes privées business is a private club or store online like an online shop where only people who are registered as members could have access to the site and buy well-known brand products like clothing, jewels, high-tech, toys and various accessories at a very attractive prices (between 30 to 70% discount) compared to "real and traditional shops".

The only inconvenient is that those sales are limited on time (from 3 to 4 days) and customers must rush if they really want the product.

They are informed by mail to know the date and time when the sales will start.

It's a very interesting concept for people who like clothes and considered as "fashion victim" because they can have some items they wouldn't have been able to afford without this system.For mass market they feel comforted and can buy the same brand as if they were richer so it's a mean of feeling recognised and better. Moreover it's a gain of time for those who don't have time to go shopping and it's a kind of super sales period during all the year!!!!

It's for people who like bargains and been well-dressed.

Concerning the suppliers they can run out of their stock easily and partners and owners make profit due to the rapidity of sales and notoriety of the system.They have the possibility to sell items they would have lost in stores.For everybody it's a gain of time and money...

Revenue sources :

www.ventesprivees.net (click on the title ventes privées)

The competitors sites are:
www.bazarchic.com
www.espacemac.com
www.achatvip.com

The ventes privées model is a better way to sell online because people don't have to move from their house and it's economic because owners of the business only use the net and e-mail adress as advertising whereas they would have need paper tracks and someone to distribute them in a real shop .On the other hand the stores already exist offline but it's messy and you don't really know what you will find and usually they don't have enough sizes to satisfy everybody.

In my opinion this model is sustainable and in expansion because it's a way to facilitate life as well as saving money and our world tend to become an "online world" where everything goes faster and faster and where people would'nt waste time in shops.

If I owned the business I would increase users of customers by rewarding members which parrain new members and extend the market through international market and new brands not well known but in development.

2008-01-12T03:49:00.000-08:00

http://en.wikipedia.org/wiki/Mashup_%28music%29

Easy group

2008-01-07T13:16:00.000-08:00

Business Model Evaluation Easy Group

This work was done in cooperation with Vishnevetskaya Alina. We were working together whole the week-end on other projects, so we have done this together too.
Please see the screen shot on Alina's page as we had problems in downloading images.

1. Easy Group founded was by Stellios, Greek businessman. His first brand was EasyJet, cheap flights. Then he expanded into other industries: cruises, cars, buses, pizzas, internet café, cinemas…etc, based on the same low-cost concept, making the products no-frill, cheap, available for the masses. In other business the customers are being ripped off. ‘It’s about value for the many, not the few’. Easy companies are based on the principles of the yield management, where customer pays less the further in advance they buy. Wikipedia gives the links to all the brands. We have also used the links that gives Wikipedia to the articles and the last year’s article “There could be a fight”

2. Customers can save their money and get the products that were before unaffordable for some of them. It gives more choice, some of them just don’t need the additional frills to the services, and they prefer to economize. It gives them the value, they feel respected and understood. As Stellios uses the same services, they don’t feel like the company is above them. In general he lowers the prices of the industries.

Suppliers benefit from the success of the company and increase their turnover.

Partners see more possibilities in developing their business and use the name of Easy to attract the customers. The number of customers increases and they can reach other social levels of people than they are used to.

For the owner of the business the comprehensive low-cost structure and internet booking helps to develop the business and assures the healthy profit margins. The company is one of a kind it’s a leader in low-cost sector and can compete with the real industry giants and conduct the price wars. They challenge the price elasticity.

3. Easy Group customers is the mass market, they are price-sensitive. They prefer to buy in advance to pay less. They are not concerned by the frills of the product, what they need is just the core product, no additional fees.

4. Having the low-cost structure plus increasing the volume of sales by proposing low prices helps in generating the healthy profit. The planes are fully booked, the pizza oven are operational over 50 percent of the time, and so on. They have less expenditure in staff and distribution as they sell generally online, product is really basic. The scandal makes the buzz, quite often contributes to good image, so promotional costs are reduced too.

5. In the airline business there are more and more direct competitors, amongst them:

Sky Europe

Ryanair

6. To ensure the low-cost structure the most of the business should be on the Net.

7. We think that in the middle term the model will be of a success, for the moment it’s the turnover is increasing. This is true for some industries, like airline, busses, cruises, cars. For new industries where Easy Group enter even Stelios is not really sure which one will work out.

8. If we owned the business we would have create more of the partnerships. We would have proposed a package of services like Easy Jet+Hotel+Car and create like Easy Voyage. We would have also promoted image of the responsible company who cares about their customers.

In order to expand revenue sources once again, we would have created EasyVoyages and we have also an idea of creating EasyGym, where customer could freely choose the dates and the period of his subscription, from tomorrow till one year and from 1 day duration till 1 year.

In the conventional methods of yield management, the company start to sell the products at a certain price, then lower if it isn’t selling fast enough, and rapidly high the price in the peak seasons or when the fixed costs are covered. Stelios did completely the opposite with Easy products. He starts the price with low headline price that grabs attention, and then raise it according to the demand. But the customer doesn’t know how high it will go, or how quickly.

EasyCruise works on the basis of other Easy Companies. It sails on different destinations now, and targets independently minded travelers at the age 20-40s. So the age of travelers differ a lot, because normally these are more aged people. This is due to the fact that Easy Cruise stays up to the morning at each port, so passengers can really enjoy the nightlife at each port. This repeats every night. Plus passenger can get up and get down whenever they want, with 2 nights minimum and 14 nights maximum on the board, so they are free to choose how long they want to cruise.
The itineraries are designed so that you can take a weekend, short break or a week away at any time of the year. Ships are designed in Easy “Orange” way. There is no spa pool, but there is a small gym. The design is rather simplistic. There are no windows
Prices are based on availability; early bookers got cabins lower price. The cleaning, food excursions, and other services are not included, but can be purchased separately.
Easy Cruise has touched younger generation, made Cruises more available, and appealed to people who have not previously considered of taking a cruise in their life. The cruise industry has become mass-market, it has democratized. This is become fast growing industry sector.
At the same time there is a growing protest from ecologically minded people.

The young adults seem to be interested by this offer. It’s getting popular. And people are switching from other means of transportation to take a cruise that has become as accessible as any other way of traveling. Cruising has become another sort of traveling package.

The freemium concept

2008-01-06T14:15:00.000-08:00

The word Freemium was proposed by Jarid Lukin from Alacra.

It relates to a business model which offers basic services for free while charging a premium for advanced or special features.
This method makes it possible to draw the attention of the consumers and by the way makes more profit due to the growing of the business.
The goal is to become an intermediary between businesses and users.

The two online businesses utilizing freemium business model are :
flickr
box.net

The advantages of this business is that people are more attracted by it than other business because it's free and later they can make the business growing by buying more, consumers always like free services and it's the best way to keep them.

Another advantage is the word of mouth because more it's free more it's known so it generates more customers.

Whereas the disadvantages coud be an uncertainly on the volume of the purchases and the risk that people would only take profit by the free nature of the services and noting else.

2007-12-14T10:39:00.000-08:00

The long tail

2007-12-14T10:08:00.000-08:00

The long tail is a web business such as amazone.com or netfix where a huge amount ofproducts are on sale and the specificity of it is that people wouldn't have the opprtunity to find them in a real shop due to the lack of place in their shelves and because those items are old fashioned and forgotten.

The objective of this business is to support the impulsive purchases by suggesting products which consumers do not even know and it's a kind of new marketing form because that requires new needs.

Customers are satisfied because they are able to find their item among a large variety of products and it generates a rise of the sales turnover for owners.For instance 70%of the sales turnover of gloria results from the funds of catalogues.For suppliers it's a big deal too because it can nevertheless sell their old items and increasing their sales at the same time.

The customer group served is a minority of people which have not “common tastes“ and don't follow the rules.

The competitors sites are cinesnap.com and locafilm for instance, they sell the same kind of products.

This model is unique to the web because you don't have limits in the web and you don't need place to store all your items so you could sell as much as you like.

This model is sustainable because people are fed up with common sources and need to express their own tastes so this kind of sources will tend to be more and more usefull.

Hotelier needs to create conversations with online consumers

2007-05-01T04:30:00.000-07:00

1) Social sharing sites are sites where people can share ideas, video, experiences, opinion, photos......
Examples : Myspace and youtube (as you know I have problem's links)

2) Those social sharing sites influences consumers by the way people are more informed about destinations or hotels for example they would like to go and because of those sites they can compare and share opinions with other consumers and get the best choice at best price they wouldn't have choosen if those sites wouldn't have existed.Now consumers are more and more suspicious and don't want to be had so they use those social sharing sites to collect opinions and choose the best hotel or any other services at best rate and quality.
Examples : opinionvoice.com

3) Hotelier can best utilize social sharing trends by establishing in their hotel's site a link for customer's opinion exchanges in order to improve the quality of the service by looking at those different opinions posted and become more and more efficient.
Examples : tablethotels.com & tripadviser

4) In my opinion hotelier should establish an online conversation with customers because they can reassure them when the service was bad and give them discount for the next stay.It's a good way to create contact and satisfy consumers needs as well as create a network , fidelize and attract new ones.

2007-04-20T15:44:00.001-07:00

2007-04-20T15:41:00.000-07:00

Smile

2007-04-20T15:35:00.001-07:00

This video is a comic way to show the irony of the fate when men are looking for women and could be extremely disappointed due to their real face.It show that appearances can be misleading....I really liked this sequence because it's really funny when the boy realize the fact that the sexy woman is a monster!!!

The word of mouth

2007-04-20T14:59:00.000-07:00

This video is a comic but with a real message to transmit.In fact, It relates the way in wich people exagerate and deform stories from one to another.The word of mouth is an extraordinary maner to tell stories and make them incredible and unbelivable.....
We can laugh a lot through this video but the reality shows that everyone like to impress.I like this video because it a great means to hold those people up to rdicule.

Video

2007-03-20T12:56:00.000-07:00

This video is about virtual love. A lot of single people dream via the net of the ideal lover they would share life with but unfortunatly this kind of love is imaginary and generates deception.
Also shy people used the net in order to create their own love story because they don't dare to say their love so in my opinion it shows the harmfull side of virtual society.

Five reasons consumers don't book online

2007-03-20T12:30:00.000-07:00

(I found this article on hotelmarketing.com)

A survey found that more and more consumers refuse to book travel online by fear of the theft of their credit card.
I totally understand this behaviour because some of my friends had been stolen by the net and wheither they assure everything is secured there still have a risk in my opinion and its more safety to book by phone.

Video of Anna Nicole Smith

2007-03-20T11:38:00.000-07:00

During the video Anna Nicole Smith feel a lot of anger against her mother, she thinks her mother was too jalous and didn't know her and her soon very well.Her soon died and she is very sad.
I understand her feeling because when you know her life you realise that this girl was left on her own and her mother had never taken care about her, during her life she made a lot of mistakes trying to draw the attention.She was too affected by her soon death that she took drugs and died recently in a hotel leaving her small daughter and an enormous inheritance behind her!!!!

Boutique hotels : vive la différence

2007-03-20T11:24:00.000-07:00

( I found this article in hotelmarketing.com)

This article is about the changes occured in hotel design during our time, in the last century people prefered, whether they were in France or abroad, finding the same type of hotel with same furnitures and design and nowadays mentalities changed and boutique hotels appeared.People were fed up with globalization and look for heat, they want to feel at home, they research hotel with human size which are called "boutique hotels".

Video 2

2007-02-16T09:18:00.001-08:00

video

2007-02-16T09:14:00.000-08:00

Me, Myself and I

2007-02-09T08:57:00.001-08:00

This text relates the increase number of alone women travelers.
It's a trend that happening around the world because more and more women live alone and it's difficult to find friends having same holidays.
I think it shows the big changes of women statute through society.They rely on them more and can do everything by themselves.
I think it's very brave to travel alone, I admire these people.

Commentary on Charbel's blog

2007-02-07T08:45:00.000-08:00

Charbel chose a text about revenue management & packaging strategy.
He means to increase revenue it's necessary developp packaging besides.
Charbel is right because tourists enjoy buying several things inside the hotel like massage, beauty, going to the restaurant...This tendance shows that hotels have to invent more and more to generate needs and make the customer spend money.

Hotel in New Zealand

2007-02-07T08:29:00.000-08:00

This text is about the opening of the Kingsgate hotel Portland in Wellington (New Zealand) which belongs to Millennium hotels group.This hotel has a major asset, it is very well located next to the stadium, island ferries and major government departments.
I think this island has a big potential so it's necessary to built new commodities to welcome more and more tourism thanks to sport events etc...

2007-02-05T10:18:00.000-08:00

Commentary on Anna's blog

2007-02-05T09:54:00.000-08:00

Anna chose an article about implantation of new hotels by Marriott group in India and she thinks the article is not interesting because it only explains commodities through the hotel so I don't agree with her because if they don't make publicity the hotel won't be promoted . I know that all Marriott hotels are standard but it's not a reason not to make them well known...

Fashion Hotels

2007-01-31T07:21:00.000-08:00

This text is a guide of the most fashionable hotels in the World.
I think it's a good idea to sell this book because people who are interested in those hotels can't find all informations they need on internet . I know that because I'm very interested by design hotels and I've never find what I was searching on the Net, I think I'm going to buy this book.

Commentary on Alina's blog

2007-01-25T06:43:00.000-08:00

Alina talks about new tendancies in the hotel industry, she relates the difficulties of the job nowadays because hostelery has to inovate more and more to be fashioned and face competitors due to the demand of customers who are more and more difficult to satisfy because they always want more .Now all hotels has to be equipped with spa, good design and perfect services if not the client won't go so it force hotelkeeper make renovation .

The Sirha conference

2007-01-23T06:42:00.000-08:00

This event takes place in Lyon and bring together 2 000 professionals of cathering and hospitality industry .It relates all new tendances of this sector of activities and for those who want to launch a business it could help them find inspiration.

Commentary on Philippe's blog

2007-01-23T06:19:00.000-08:00

I think Philippe's right because a lot of people are obstinated by viewing sex on the net and now they want to see it through the hotel industry it means there are no more limits so it should be forbidden by law so as no more children could see those images ....

Hospitalitylawer.com presents the 5th annual hospitality law

2007-01-23T06:12:00.000-08:00

This text is about the 5th Annual Hospitality Law.
In my opinion it's absolutly necessary to promulgate new laws several times a year because so much rash events occured that it's quite obligatory protect the industry we work for especially nowadays where everybody send you to the court for no reason available.

Dubai becomes fastest growing hotel market in the World

2007-01-05T02:12:00.000-08:00

Dubai is the second largest of the seven Emirates within the United Arab Emirate.
There are more and more hotels emerging so it means more and more investors.
It is the paradise of conception because every year new concepts are developped like the ski piste in full desert, beaches, the Burj Al Arab hotel which is the best and most luxurious in the world and looks like a huge sailing boat!!!
It's an incredible city where the most incredible thing you've never imagine could appear!!!!
There are a lot of attractions, restaurants and it's the paradise for shopping, well in this land everything is luxurious and fabulous especially for people like investors who are searching a place to make business!!!!

(I found this article in the hotel marketing, Middle east & Africa)

Ex 7:Marriott unveils European Courtyard prototype

2006-12-18T08:32:00.000-08:00

This text is about the building of a new Courtyard by Marriott hotels in Europe.
It's a new stylish designed hotel made especially for business travellers, totally equipped to combine practicity and comfort during their business trip .
The aim of this new concept is that travellers feel like if they were working at home with all the commodities they need in a cordial environment.
I think it's a pleasant idea because a lot of businessmen or women who are far from their premises (homes) need to feel relaxed.
I'm not surprised at all that Marriott group created this concept because i work for them and it is generally the main target of the group that the customer feels at his place.

(I found this article in the hotel marketing-Hospitality industry-Europe)

Ex 6 :Mobiles phones as hotel room keys

2006-12-09T07:39:00.000-08:00

This article talks about using mobile phones as room keys in order to avoid queue at the front desk when customers arrive at check-in after a long and tired trip and don't wan't to wait any more!!!!!

I don't agree with this idea because nowadays everything is made more and more by electronic systems and we forget human contact.

Although you wait at the front desk, i don't believe it is so long as the text said and it will mean that the job receptionist would't exist any more and it would be a pity well!!!

My opinion is that by always want to innovate and save time, they forget the goal of their job which is before all the relational one......

(I found this article in the hotel marketing site -Europe)

Ex 5 : Middle east hotels retain pole position in 2005

2006-12-01T12:28:00.000-08:00

This text explains the hotel market in Europe, Asia and the Middle East.It shows the growth of revenue per available room during the year.The pole position belongs to the hotels of the Middle East.

In fact, the growth of revpar in some countries is linked with the world's news because if bad events occured in a country it affects the tourism so nobody will go there and the rate will go down.It depends on what happened and where but usually a majority of people carry on their trip, some destination are targetted others not.

I think nowadays the hotel industry is becoming very attractive because new concepts and new countries are emerging so the competition is increasingly hard and the prices more attractive.

(I found this article in the hotelmarketing.com)

Exercice 4 : Hospitality industy : article Versace

2006-11-25T11:14:00.000-08:00

Versace wants to diversified and expend his market by establishing luxury resorts around the world and the 1st 7 stars in dubaï.

Giancarlo, the chief executive, changes his way of thinking and decided to focus exclusively on products for the very wealthy people.

I think it's a really good idea because Versace lost it's notoriety due to the democratisation of the luxury : All classes middle and rich could buy versace products so its positionment lost value.

This is the main risk with labels : they have to stay in the wealthy market if not they put down.

Exercice 3 : No smoking trend impacts in Europe

2006-11-17T10:28:00.000-08:00

this text is a study about guest's favourite services in the hotel industry.

The result is that a majority of European guests (70%) prefer a smoke freee hotel environment, on other hand they are 79% in North America.
The higher percentage in Europe is attributed to Sweden and the United Kingdom.

Those free smoking brands hotels provide a beneficial competitive advantage through the market but the best amenity remain breakfast whereas internet is considered as a "must have".

steigenberger hotel & resort ranks highest in the upper upscale segment.

The study also shows that reservation online has increased consistently since 2003.

this article is interesting because it shows the evolution of tendance in any subject .Our society is on a consant evolution, things and mentality are changing so quickly that the hotel industry has to go further and anticipate people needs.

Exercice 2 : Public relation article hotelmarketing.com

2006-11-10T08:37:00.000-08:00

See the article

This text shows the dangers of the internet's communication at professional aim.
In fact some hiring managers used internet search enginers to researh job candidates.

The thing is a lot of potential employees lie about themselves (about their qualification, their communication skill, their behaviour....).

They also post indecent fotos, stories about their private life so the futur boss is able to know more about them so he won't give them the job.

This article is important in the business it demonstrates that you always have to be carefull of the things you write and never talk about your personnal life by the web it could be fatal !!!!

Estelle

2006-11-10T06:48:00.000-08:00